Content marketing and SMM
SMM promotion and social media management for business
SMM promotion where social media works to bring in clients: strategy, content, short-video scripts and analytics are connected in one process. Preparing materials can be sped up with AI, while approving each piece of material stays with a human.
What’s included
- Strategy platform roles and content pillars
- Management posts per an agreed plan
- Content texts and expert materials
- Short videos scripts for vertical videos
- AI automation tailored to your process
- Analytics monthly report and takeaways
Task
Social media as a client-acquisition channel, not a pile of posts
Social media promotion works when it is tied to business goals: who we are attracting, what the person needs to learn, and what step to take next. Then posts are part of the customer journey, not standalone pieces of content.
We build social media management as a process: strategy, material preparation, publishing and analytics. Content here is a way to build interest and trust, not to fill the feed.
Which companies it fits
A good fit for:
- B2B companies;
- SaaS and IT products;
- online stores and e-commerce;
- experts and personal brands;
- companies that need systematic content, not posts just to check a box.
What tasks we solve
- social media is not tied to business goals;
- content appears in fits and starts, with no content plan;
- there is no set process for preparing and approving materials;
- it is unclear which posts and formats work;
- there are no short videos in the content plan.
Scope of work
What is included in SMM promotion
SMM services are built from six areas of work. We set the mix and depth of each for your task.
SMM and social media management
Regular management of your company’s accounts: posts published per an agreed content plan. Materials go out after your approval or per a schedule we agree on in advance.
Posts and content plan
A social media content plan for the period, post texts and their publication on schedule.
Content strategy for social media and content funnels
An SMM presence strategy: why the company needs each platform, which content pillars are needed, and how a person moves from first touch to inquiry.
Expert content
We turn your company’s knowledge and experience into social media texts your audience understands.
Short-video scripts
Scripts for short vertical videos: the idea, structure and text of the video. We choose formats to fit the platforms selected for your audience.
Content analytics
We analyze data on posts and formats, prepare a report once a month, and carry the findings into the next content plan.
The work includes a presence strategy, content plan, texts, short-video scripts, publishing and analytics. We record the final scope in the proposal before the start.
Content for your site built for search demand is a separate service: content for your site and search.
Formats
Channels and formats
We choose platforms based on the client’s audience and market, not “everywhere at once.” We build a presence where your clients already read and watch.
Formats we work with:
- posts and updates;
- expert materials;
- scripts for short vertical videos.
We agree on the set of platforms taking into account the country and market you operate in, legal requirements, and the platforms’ own rules. Promotion options depend on the platform.
Not included: targeted advertising, influencer outreach and seeding, and review management.
Stages
How the work goes
01 / START
Brief and audit
We discuss your business goals and tasks and fill out a brief. If social media is already being run, we audit it. For a new account, we analyze the niche.
02 / STRATEGY
Research and strategy
We study the audience, competitors and their content. Based on this, we prepare a presence strategy, content pillars and formats, and agree on the approval process.
03 / CYCLE
Content plan and production
We agree on the content plan, prepare materials and publish them after your approval or per the agreed schedule. How one piece of material is prepared is covered in the “AI automation for content marketing” section below.
04 / REVIEW
Analysis and adjustment
Once a month we send a report: results, change versus the previous period, and recommendations. We adjust the plan based on them.
Analytics
What we measure
We choose the set of metrics based on the project’s goal. We do not give target values or forecasts: the result is affected by the platform, the audience, competition and the product itself.
Depending on the goal, we look at:
- reach and impressions;
- views and retention;
- engagement, comments and saves;
- follower growth;
- clicks to the site;
- leads and conversions — if analytics is set up correctly.
We prepare the report monthly: results, change versus the previous period, and recommendations. Ad hoc summaries are available by agreement. Available statistics depend on the platform.
Approach
Why we work this way
Strategy first, then posts
We tie social media to business goals and the customer journey. Every content pillar answers the question of why it is needed.
One process instead of scattered tasks
Strategy, material preparation, approval and analytics are connected in one process. Once a month we show what was done, how the metrics changed and what we are changing next.
AI helps with preparation, a human decides
AI can be connected to drafting and option-building for materials. A human reviews and approves every piece before it is published.
Automation for your process, not an off-the-shelf box
We do not sell AI automation as a ready-made product. What to automate and how is decided after reviewing your process, and fixed at the start.
Content alongside other channels
SEO builds cumulative traffic, PPC advertising gives a fast demand test, social media content builds interest and trust. The channels complement each other, not compete.
No fake engagement, no reach promises
We do not buy followers or activity. We work with substance and process, not with numbers for the sake of a report.
AI automation
AI automation for content marketing
We combine content strategy, material preparation and workflow automation. AI tools are connected after reviewing your process: what to automate and how is fixed at the start. A human approves every piece of material.
Content marketing automation can take over repeatable preparation work. Strategy, editing and the decision to publish stay with a human.
How material preparation works
- Process stage
- AI preparation from a brief
- Approved or signed off by a human
- Strategy goals, audience, platform and format roles
Approved by a human - Brief the assignment for the material: topic, key points, format and constraints
- AI preparation drafts, options and scripts from the brief, if this step is agreed for the project
- Editing facts, meaning, brand tone and value for the reader
Approved by a human - Production final texts and scripts in the agreed scope
- Publishing after your approval or per the agreed schedule
Approved by a human - Analytics findings carried into the strategy and briefs for the next cycle
Automation of the site’s SEO processes is a separate service: SEO process automation.
What can be configured for your process
The capabilities below are not a ready-made product. They can be configured for your process, tools and platforms; what to connect is decided after reviewing your tasks. No automation publishes material without human approval.
- Content planning — gather topics and deadlines into a plan, send reminders about tasks; a human approves the plan.
- Draft preparation — drafts and material options from the brief; a human edits and approves them.
- Script preparation — drafts of short-video scripts; a human approves the script.
- Format adaptation — versions of one piece of material for different formats; a human checks each version.
- Production organization — tasks, deadlines and material statuses in one place; a human is responsible for the final material.
- Approvals — route materials for review and record edits; a human makes the decision.
- Content analytics — gather data on posts and preparation timelines; a human draws the conclusions.
Frequently asked questions
Do you guarantee growth in followers, reach or leads?
No. Reach, followers and leads depend on the platform, the audience, competition and the product itself, so they cannot be guaranteed. We are responsible for the process: strategy, the quality of materials, regularity and reviewing the data in a monthly report.
Does AI write the content?
If AI preparation is connected for the project, AI prepares drafts and options from the brief. Every piece of material is then reviewed, edited and approved by a human; without that, it is not published.
Do you make short videos?
The work includes scripts for short vertical videos: the idea, structure and text of the video. We choose formats to fit the platforms selected for your audience.
How is SMM promotion different from content SEO?
The channel. SMM means social media and short videos: building interest and trust with the audience. Content SEO means materials for the site built for search demand. This is a separate service, listed in the “See also” section below.
Are targeted advertising, seeding and influencer outreach included?
Not at the moment.
Which social media platforms do you work with?
We choose platforms to fit your audience and market. We agree on the final set taking into account the country, legal requirements and the rules of the platforms themselves.
How much does social media management cost?
The cost depends on the number of platforms, the volume of content, how often you publish, whether filming and editing are needed, moderation, and automation setup. After discussing the tasks and scope of work, we will prepare a proposal with the service scope and cost.
Do you need access to our accounts, and who publishes the materials?
We get access through official role delegation on the platform. We do not request personal account passwords unless necessary. We agree on the plan and materials before publication, and publish after your approval or per the agreed schedule. Edits and deadlines are recorded.
Service scope
- We do not guarantee reach, followers, views, virality, leads or sales.
- We do not use fake followers or fake activity.
- AI does not publish material on its own: a human approves every piece before publication.
- We configure AI automation for your process rather than sell it as a ready-made product.
- Not included: targeted advertising, influencer outreach and seeding, and review management.
- Platforms, formats and the scope of work are agreed before the start. Edits and deadlines are recorded.
Next step
Let’s discuss your social media and content task
Tell us which social media you have and what task they need to solve. After we talk, we will prepare a proposal with the scope of work and the cost.